Motoki
The Japanese Way · Coaching & Further Education
Situation
Japanese philosophy meets modern coaching. In “The Japanese Way” the focus is on Motoki and his perspective. The advertisements address coaches and lead to a webinar about Japanese methods and their application in their own work.
THE IDEA
The selection combines personal stories with clear webinar invitations. Motoki in front of the camera, impressions from Japan and text-rich image advertisements open up different approaches to the same topic.