Motoki

The Japanese Way · Coaching & Further Education

Situation

Japanese philosophy meets modern coaching. In “The Japanese Way” the focus is on Motoki and his perspective. The advertisements address coaches and lead to a webinar about Japanese methods and their application in their own work.

Meta

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THE IDEA

The selection combines personal stories with clear webinar invitations. Motoki in front of the camera, impressions from Japan and text-rich image advertisements open up different approaches to the same topic.

1 / 5

Creatives

Fussy

Refillable Deodorant · E-commerce

Situation

An everyday product that should stand out. Fussy shows refillable deodorant with its own visual language. The selection ranges from product videos to direct fragrance comparisons, offers and personal insights into the team.

Meta

NOSA PARTNERS ADS STRATEGY CREATION NOSA PARTNERS ADS STRATEGY CREATION NOSA PARTNERS ADS STRATEGY CREATION NOSA PARTNERS ADS STRATEGY CREATION

we develop Ideas we design Ads we develop Ideas we design Ads we develop Ideas we design Ads we develop Ideas we design Ads

we think further we do Advertising we think further we do Advertising we think further we do Advertising we think further we do Advertising

THE IDEA

One product, many angles. Some ads focus on a fragrance, others on an offer or the brand itself. These examples show how the same range can be presented in short videos and static ads.

1 / 7

Creatives

ClickUp

Software & Collaboration · Ad example

Situation

Tasks here, documents there, another tool for the next meeting. ClickUp addresses the chaos in everyday working life and focuses on a common place for projects, communication and AI.

Meta

NOSA PARTNERS ADS STRATEGY CREATION NOSA PARTNERS ADS STRATEGY CREATION NOSA PARTNERS ADS STRATEGY CREATION NOSA PARTNERS ADS STRATEGY CREATION

we develop Ideas we design Ads we develop Ideas we design Ads we develop Ideas we design Ads we develop Ideas we design Ads

we think further we do Advertising we think further we do Advertising we think further we do Advertising we think further we do Advertising

THE IDEA

The software is shown in use. Screen views make functions tangible, short everyday scenes show the problem behind them. From the mind map to the meeting: every motif gives a concrete reason to take a closer look.

1 / 8

Creatives

Magoosh

Education & exam preparation · Ad example

Situation

An important exam is coming up, but the path to preparation is often confusing. Magoosh caters to learners for SAT, ACT, GRE and GMAT. The advertisements combine the personal study goal with a concrete introduction to learning.

Meta

NOSA PARTNERS ADS STRATEGY CREATION NOSA PARTNERS ADS STRATEGY CREATION NOSA PARTNERS ADS STRATEGY CREATION NOSA PARTNERS ADS STRATEGY CREATION

we develop Ideas we design Ads we develop Ideas we design Ads we develop Ideas we design Ads we develop Ideas we design Ads

we think further we do Advertising we think further we do Advertising we think further we do Advertising we think further we do Advertising

THE IDEA

Learning experiences meet clear offers. Customer testimonials, insights into everyday learning and clear product advantages address different questions. The videos complement personal stories and short scenes about exam preparation.

1 / 8