Understanding Meta Ads.
Decide better.
Practical knowledge and proven updates on ads, creatives, funnels and measurement. We link the sources and distinguish facts from our classification.
Meta-Ads-Klickpreise: Warum ein günstiger Klick noch kein guter Lead ist
Eine aktuelle Auswertung für September 2026 zeigt große Unterschiede zwischen Branchen und Klickarten. So nutzt du Benchmarks, ohne daraus falsche Budgetentscheidungen abzuleiten.
Market & new customer acquisition · October 12, 2026More advertising budget, same target group? Thoroughly check your new customer reach
A current survey of major advertisers shows a reach problem. This way you can use campaign and CRM data to check whether additional budget actually brings in new customers.
Creatives & Transparency · October 5, 2026AI creatives in Meta Ads: What to check before publishing
The IAB Guide from August 2026 and Meta's labeling practice: a concrete review process for AI images, videos, voices and testimonials.
Market & Measurement · October 2, 2026Meta Ads Attribution 2026: What a click result really means
A look back at Meta's change in March 2026 and a concrete checking routine for click, interaction and view results in the ad manager.
Tracking & Lead Quality · September 25, 2026Evaluate meta leads: from the form to the customer acquired
Which numbers Meta provides, which ones are only created in the CRM and how you compare ads based on lead quality instead of just CPL.
Creatives & Video · September 25, 2026Reels-Creatives: What Meta recommends – and how you can test it sensibly
9:16, sound, safe zone and a clean creative test: Meta's specifications plus a concrete evaluation for high-priced offers.